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Stock Market Started Holiday Week Green
Will There Be a Santa Rally This Year?
BraVoCycles Newsletter
December 23, 2025
In partnership with
Hey Market Timer!
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
Today we will be covering...
Today, we will discuss the Santa Claus rally phenomenon.
Santa Claus Rally: Holiday Cheer or Market Magic?
As we wrap up 2025, let's dive into the Santa Claus Rally—a seasonal stock market phenomenon that's delivered gifts to investors much more often than not. Here's a quick summary:
What It Is: The rally spans the last five trading days of December plus the first two of January (7 days total). It's a short-term boost often kicking in amid holiday optimism, low volume, and year-end portfolio tweaks.
Historical Stats (S&P 500 since 1950):
Average return: +1.3% over the period—way above typical 7-day gains.
Positive hit rate: 76–79% of the time (depending on the dataset).
Fun fact: When it doesn't happen, the following year often sees weaker returns (bearish omen in ~70% of cases).
Why It Happens: Tax-loss harvesting wraps up, bonuses get invested, and holiday sentiment lifts spirits. But it's not guaranteed—volatility or macro shocks (like 2022's miss) can steal the show.
The chart below represents the Santa Claus rally by year from 1950 to 2021.
*Stats via historical analyses; past performance isn't a future guarantee.
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What’s Next for the Stock Market?
A relatively quiet, low-volume trading day on Monday, as expected in a holiday week.
There are several more days of a strong positive seasonality. Just keep in mind that seasonality does not always work. The famous “Sell in May and Go Away” did not work this year. . .
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